WE LOVE SPORT JOINS FORCES WITH THE BARMY ARMY TO BOWL OVER CRICKET FANS THIS ASHES SERIES
The digital sports platform has teamed up with the cricket-loving extraordinaires to host unmissable events, competitions and much more for fans across the nation
The Ashes is almost upon us, and the ultimate new partnership is here for the series. To give cricket lovers a celebration to remember, We Love Sport, the digital sports platform offering up over 1000 sports pubs & bars across the UK, is joining with the Barmy Army to screen all the Ashes action and host a line-up of exciting events, competitions and parties for fans across the nation.
With 10 official Barmy Army Pub Hubs set up in venues across the UK, plus Barmy Army HQs established in each of the test cities, the UK’s cricket fans will be able to dive into this year’s Ashes revelry, and the new duo will be hosting the ultimate celebration for the occasion. Providing the next best thing for sport fanatics who couldn’t make it to the real matches, We Love Sport will play host to top-class cricket viewing in their sport hotspots, plus exciting Barmy Army events, competitions and parties, where fans can watch together, celebrate together, and even win cracking prizes like their own tickets to the Ashes! The Barmy Army will also be hosting their famous fan events to kick up some real excitement. The Ultimate Ashes Party will be held in Birmingham along with other events held across the country including in London, at Stonegate Group’s newest premium sports venue Clubhouse 5 in Leicester Square, London.
And to celebrate the women’s Ashes, the new partnership will be showing every match live to give fans the chance to catch all the action. They will also be hosting unmissable events in London, Manchester and Leeds to give the games the hype they deserve.
To make sure they don’t miss out, cricket fans can download the We Love Sport app to find all the best Stonegate Group sports pubs and bars nearby showing the matches this Ashes series. Plus, with the app they can claim exclusive pub discounts and be in with a chance of winning tickets to the Ashes, courtesy of Sky Sports.
Chris Millard, Managing Director of the Barmy Army, said:
"The Ashes is the biggest International series in cricket. The demand we've seen for both Men's and Women's tickets this summer has shattered all records. Unfortunately, this has meant a fair few Test cricket fans will be disappointed. At the Barmy Army, our mission is to maximise the cricket experience for all, if you are in Stadia or not. We decided to team up with the team at Stonegate Group to bring the Ashes excitement to venues throughout the country this summer. We are so excited to bring this partnership to life with such a mammoth brand in Stonegate and offer a unique cricket viewing experience.
James Metcalfe, Director of planning, insight & innovation of Stonegate Group, said:
"We’re delighted to provide members of the Barmy Army and cricket fans alike a dedicated space to enjoy this summers cricket. Test cricket in England is currently at an all-time high with tickets like gold dust and with The Ashes taking place this summer it is essential we provide fans with the next best place to being at the stadium. Who better to do that with than the best fan group in the world – The Barmy Army. We’re incredibly excited with this partnership and what we can provide fans with this summer”
So grab your mates, get down to your nearest venue and back the teams to smash up the Aussies in two massive Ashes series. See you there!"
The Ashes series kicks off on the 16th June in Birmingham, with the action broadcast live on Sky Sports. For more information or to find your nearest pub, visit: https://www.welovesport.co/ashes